The Donna Karan Company LLC

Public Relations Assistant

ID
2017-6276
US-NY-New York

Overview

G-III Apparel Group, the world's premier designer and manufacturer of quality leather outerwear, dresses, women's suits, sportswear and accessories, with a comprehensive portfolio of over 30 licensed and wholly-owned brands, including Calvin Klein, Donna Karan, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Karl Lagerfeld, Levi’s, Dockers, Jessica Simpson, Vince Camuto, Ellen Tracy, Kensie, Ivanka Trump, and G.H. Bass, among others.

 

The Donna Karan Company LLC, one of the world's leading fashion houses, seeks a PR Assistant to join the Public Relations team based in New York City.

 

Responsibilities

  • Manage and supervise PR intern, delegating tasks and tracking progress
  • Oversee sample requests and maintain up-to-date sample activity log
  • Pitch and secure trend and seasonal product features
  • Support VP with celebrity and influencer dressing
  • Maintain and update all global media lists
  • Track, clip and distribute brand press and product placement; create and distribute weekly and monthly press recaps to company, and licensing/global partners
  • Draft press materials including seasonal collection overviews, category launches and new store openings
  • Participate in execution of seasonal press previews and accompanying VIP events; create recap following each preview including feedback
  • Partner with marketing team to conceive + execute events generating brand awareness and PR value, including brand initiatives, major store openings/new markets and influencer partnerships; secure pre and post event press coverage
  • Cultivate and strengthen meaningful relationships with editors, stylists and influencers through regular outings and attendance at key industry events

Qualifications

  • Bachelor Degree required
  • 1 year of fashion Public Relations experience
  • Efficient in Microsoft Excel, Microsoft Power Point, and Fashion GPS
  • Strong written and oral communication skills 
  • Works well under pressure and in a fast-paced environment 

 

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