The GIII Apparel Group

  • Copywriter - DKNY Marketing

    ID
    2018-7297
    Location
    US-NY-New York
  • Overview

    G-III Apparel Group, the world's premier designer and manufacturer of quality leather outerwear, dresses, women's suits, sportswear and accessories, with a comprehensive portfolio of over 30 licensed and wholly-owned brands, including Calvin Klein, Donna Karan, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Karl Lagerfeld, Levi’s, Dockers, Jessica Simpson, Vince Camuto, Ellen Tracy, Kensie, Ivanka Trump, and G.H. Bass, among others is seeking a Copywriter to join the DKNY Marketing Team based in New York City.

     

    About the Position

    The Copywriter will be mainly responsible for the development of copy needs for DKNY, helping to shape the voice of the new brand. Copy needs will vary from weekly content creation on the branded blogs for both brands, to eBlasts, printed DM pieces/ collateral, and specialized hangtags and packaging.

     

    The Copywriter will also serve a key role in partnering closely with the marketing and design teams to strategize and execute new ideas and initiatives that align with the respective brand’s visions.

     

    This position will also work closely with the Brand Connections team to develop copy for various marketing initiatives/ collateral needed to support the Retail, Company Stores and Licensee categories (TBC).

     

    About G-III Apparel Group

    Behind every great company is an even better story. Ours began in 1956, when Aron Goldfarb came to the United States with a European master craftsman's skill and an unwavering desire to succeed. Aron founded G&N Sportswear, and in 1972 his son, Morris Goldfarb, current Chief Executive Officer, joined the Company.

     

    Today, G-III Apparel Group, is a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands with an entrepreneurial culture that flows throughout the comprehensive portfolio of over 30 licensed and proprietary brands, including Calvin Klein, Donna Karan, Kenneth Cole, Cole Haan, Guess?, Tommy Hilfiger, Karl Lagerfeld, Levi's, Dockers, Jessica Simpson, Vince Camuto, Ellen Tracy, Kensie, Ivanka Trump, and G.H. Bass, among others. G-III also has licenses with the four major professional sports leagues, as well as over 100 U.S. colleges and universities. In addition, G-III currently designs, manufactures and markets an extensive range of apparel, including outerwear, dresses, sportswear, beachwear, women's suits and women's performance wear, as well as luggage and women's handbags, small leather goods and various accessories.

     

    Still located in the center of New York City's Garment District, G-III's goals for the future are consistent with its storied past, to produce great products that enable it to reach a broad spectrum of consumers; partner with nationally recognized brands to appeal to a brand conscious apparel market; and, perhaps most importantly, engage the entrepreneurial spirit that got it here by constantly seeking attractive new licenses and acquisitions to expand its reach and abilities. 

    Responsibilities

    • Support initiatives to build brand authority in the industry
    • Contribute creative content ideas for the site, including conceiving and identifying unique and compelling editorial features
    • Manage and help create copy content on DKNY.com as well as branded blogs, Tumblr platforms, email marketing, and other branded outlets
    • Contribute toward the management of a daily/monthly website editorial planning calendar (in partnership with the Digital Coordinator)
    • Ensure editorial ideas support business plans/objectives, are compelling, and succeed in engaging the audience to be inspired and driving traffic
    • Partner with departments such as Design, Marketing, PR, Retail, and Licensing to receive relevant information to build compelling stories
    • Work with Digital Coordinator in managing content creation on digital platforms for DKNY
    • Contribute towards the creative planning process for projects and photo shoots, ensuring appropriate content
    • Collaborate with the design team to ensure the messaging and copy adheres to brand standards
    • Write headlines and copy that adheres to brand style guide
    • Assist with copy development for consumer collateral communications, including direct mailer pieces and event invitations
    • Assist marketing teams with copy needs associated with in-store signage, specialized packaging, and hangtags

    Qualifications

    • Bachelor's Degree
    • Creativity
    • Good written and verbal communication skills
    • Attention to detail
    • Adaptability and market knowledge

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